Not Just Vanity - Dysmorphabet, is a self initiated project. Body Dysmorphic Disorder is an anxiety disorder, on the OCD spectrum, that is related to body image. People with BDD experience obsessive worries about one or more perceived flaw in their physical appearance.
BDD can immensely impact a person’s ability to function day to day. Yet, it is still a taboo mental health condition and a very difficult diagnosis to gain. Many people with BDD may be told they are vain, or that they worry too much about their appearance. However, it is extremely real for the person with BDD, it is ‘Not Just Vanity’ and should be taken seriously as a real and debilitating mental health condition. I have created the 'Not Just Vanity' brand, to illustrate my campaign that showcases my experimental typeface, that I have entitled ‘Dysmorphabet’. I have created this by focusing on type anatomy, as BDD is usually a preoccupation with one specific body part and many parts of type anatomy relate to body parts. This typeface illustrates the warped view someone with BDD has of themselves. I’ve created an A-Z of Body Dysmorphic Disorder, a type specimen and other visual materials to raise awareness of this ‘unknown’ condition. |